Finally Google Focuses Light on AdSense Revenue Share

Following recent controversies about privacy breaching by Google for so-called improvement of Google Maps and associated databases, now for greater transparency they are disclosing so far top secretly hold AdSense Revenue Share splitting ratios between them and website owners. Despite of several requests of large publishers the advertising giant until now maintained nothing about it.

According to official Adwords Blog, Google earns its maximum revenue from AdSense for content and AdSense for search. In case of AdSense for content the revenue are collected from the ads, which are embedded in key words at random. Whereas in AdSense for search the ads target the query words used for searching by adding an individual search engine inside the owner’s blog. At present for AdSense for content, the ratio of eCPM or Effective cost-per-thousand impressions between ad publisher and Google is 68 : 32. Meanwhile for AdSense for search the CPC or cost-per-click the ratio is 51 : 49. Besides these, Google collects revenue from many other means like AdSense for mobile applications, AdSense for feeds, and AdSense for games. However, they refuse to reveal revenue shares for these saying that it is in the process of learning in view of varieties and broad range of prices of yields of various production houses.

Nevertheless, there was an additional mistaken belief regarding serving fee levied by Google on ads before splitting of AdSense Revenue Share but Google authorities denied existence of any kind of such taxes.

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